Plano synergy executive management11/7/2023 ![]() ![]() Synergy Outdoors, based in Baton Rouge, Louisiana, and founded in 2002 by Ryan Busbice, has grown rapidly since inception by developing industry leading brands, focusing on product innovation, and reliably delivering for its retail customers. Plano is currently owned by management and the Ontario Teachers' Pension Plan. It also produces cases for cosmetics, tools and crafts, as well as storage containers and shelving for home and office. Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.īased in Plano, Illinois, and founded in 1932, Plano is recognized as the leading brand in fishing and fall sports markets where it proudly supplies tackle boxes, bait storage, gun cases, archery cases, and Frabill branded ice fishing, landing nets and live bait storage products. Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats. Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems. I will happily recommend Ephlux to anyone looking for a light, fast, development strike team able to execute creative solutions.Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings. Orders have flowed through to JDE cleanly, without pause, and without need to manually usher them along. “We’ve seen record Black Friday sales across fifteen active sites, and were able to correctly manage inventory throughout the entire weekend because of the accelerated refreshes. Here’s what Plano says about working with Ephlux Ephlux has closely worked with Plano Synergy and has supported them throughout their E-Commerce growth process. ![]() Since the initial launch, the solution has scaled across multiple brands and storefronts, and has successfully processed thousands of daily orders. After detailed evaluations, an integration architecture was agreed upon using Salesforce as the mediator between the back-end JD Edwards and front-end Magento E-Commerce stores.Įphlux worked diligently on complex integration scenarios ranging from Sales Order Entry, Inventory Updates between the backend and front-end applications, Pick Slip and Shipment Updates integrations, back-orders etc. SolutionĮphlux worked with the customer to evaluate multiple integration options using JD Edwards Business Services (BSSVs), Salesforce APIs and Magento APIs. The need was to allow the solution to be scalable across multiple brands and Magento storefronts. The key processes outlined were Sales Order Entry from Magento to Salesforce and JD Edwards, Inventory Updates from JD Edwards to E-Commerce, Order Processing and Tracking using JD Edwards pick slip integration with Magento Shipment Updates for the customers. Plano Synergy reached out to Ephlux to provide an integrated solution between their Magento based E-Commerce, Salesforce CRM and JD Edwards using Business Services. However, there was a major disconnect between the E-Commerce operations, CRM and the inventory management and order processing related to the online orders. They’ve been using Magento for their E-Commerce, Salesforce as their CRM application and JD Edwards as their core ERP. Plano Synergy operates multiple outdoor brands for the sporting industry. This partnership combines the long-standing history of Plano Molding’s premium fishing products with the innovative design and robust portfolio of hunting powerhouse Synergy Outdoors. ![]() Plano Synergy brings together some of the top brands in the outdoor industry – giving hunters and anglers all they need to be successful. Ephlux successfully streamlined real-time E-commerce data flow between Magento, Salesforce and JDE using Salesforce/Magento APIs along with Business Services. ![]()
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